ion Color Brilliance Semi-Permanent Brights Hair Color are hi-fashion hair color shades designed to give vivid, boldly
intense results. In twenty to forty minutes ion Color Brilliance Brights deposits color on pre-bleached natural or color
treated hair. ion Color Brilliance Brights can be applied to pre-lightened hair and natural or colored hair.
ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver
unparalleled results. Our unique system combines the finest quality natural and exotic ingredients with powerful
high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on
the power of micro-pigmentation-- ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep
into the cortex of each hair strand for long-lasting, fade-resistant color.
ion's formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and
strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than
the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality
color science and bring home vibrance like never before.