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The 2011-2016 World Outlook for Deodorants and Feminine Hygiene Douches Excluding Medicated Types

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Product ID: 763559

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Description

This econometric study covers the world outlook for deodorants and feminine hygiene douches excluding medicated types
across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry
earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the
region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-a-vis others.
Using econometric models which project fundamental economic dynamics within each country and across countries, latent
demand estimates are created. This report does not discuss the specific players in the market serving the latent demand,
nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect
realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the
players or products involved.

This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in
virtually all of the 230 countries of the world). This study gives, however, my estimates for the worldwide latent
demand, or the P.I.E., for deodorants and feminine hygiene douches excluding medicated types. It also shows how the
P.I.E. is divided across the world's regional and national markets. For each country, I also show my estimates of how
the P.I.E. grows over time (positive or negative growth). In order to make these estimates, a multi-stage methodology
was employed that is often taught in courses on international strategic planning at graduate schools of business.

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