--- product_id: 7660665 title: "Interviewing Users: How to Uncover Compelling Insights" price: "AED 13" currency: AED in_stock: true reviews_count: 13 url: https://www.desertcart.ae/products/7660665-interviewing-users-how-to-uncover-compelling-insights store_origin: AE region: United Arab Emirates --- # Interviewing Users: How to Uncover Compelling Insights **Price:** AED 13 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Interviewing Users: How to Uncover Compelling Insights - **How much does it cost?** AED 13 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.ae](https://www.desertcart.ae/products/7660665-interviewing-users-how-to-uncover-compelling-insights) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people. Review: Highly recommend for any type of qualitative research! - Just finished reading "Interviewing Users" by Steve Portigal and wanted to share my praise! As I spent the last year getting more comfortable in my role and speaking with users, this was the perfect book to read. I found the book to be incredibly practical. “Interviewing Users” was extremely descriptive regarding the soft skills of interviewing, working with others in the field, and conducting research for business impact. I particularly enjoyed the second chapter ‘A framework for interviewing’. Steve goes into delicate stages of the interview here. Such as the “tipping point” (when the interview transitions from a question-answer, to a question-story), effective rapport building through listening, and managing silences. These are all ways to make this unnatural experience of interviewing someone into a comfortable experience, encouraging them to be the experts. Overall, I would highly recommend this book to people conducting any type of qualitative research. Whether it is for UX or Market research, the book covers how to optimize the flow of the interview and all the things that come before and after. Plus there are small excerpts from different professionals in the field sharing their personal experiences. Review: Invaluable learning tool for non-designers - For the past several years I've been recommending this book to developers and other non-design contributors of open source projects, each time I hear "I'd like to speak to users." More recently, with PMs from the F1000 company I recently left. Open source and non-profit tech is famously under-funded; so much so, that UX is often left off the table. And yet the caring, invested folks building that tech still want to build what users really need and want. So without any understanding of the complexities involved in credibly endeavoring user research, they go out and just ask users what they need. Similarly, PMs are highly motivated to engage with customers to learn about their needs—and most of us know that asking the wrong questions the right way, or the right questions the wrong way, leads teams into poor hypothesis. Do I wish every project could have a developed, seasoned UX researcher to guide everything? Absolutely! The sad reality is, that just isn't always possible. Even when it is possible, "speaking to users" is something everyone wants to do—and it's not my job to be a gatekeeper of that fun. I'm not even a "real" researcher, but a designer who's had to do their own research by necessity. I first discovered this book, to help me fill that gap—and I've gone on to recommend it to others, for the same purpose. I still like to re-read this book to ensure I'm keeping the right things in the right priority. This book has been incredibly helpful for me as a UX practitioner, and for the cross-functional folks I've worked with. I look forward to continuing to bring cross-functional partners into UX research efforts, with this gem of a tool! 🙏🏻 P.S.: It also make a great case for why dedicated UX researchers should be brought onto projects. Everyone wins, the more we learn! ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #786,922 in Books ( See Top 100 in Books ) #60 in Business Research & Development #135 in User Experience & Website Usability #228 in Market Research Business (Books) | | Customer Reviews | 4.6 out of 5 stars 167 Reviews | ## Images ![Interviewing Users: How to Uncover Compelling Insights - Image 1](https://m.media-amazon.com/images/I/91A8MK1EZdL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Highly recommend for any type of qualitative research! *by A***H on March 6, 2023* Just finished reading "Interviewing Users" by Steve Portigal and wanted to share my praise! As I spent the last year getting more comfortable in my role and speaking with users, this was the perfect book to read. I found the book to be incredibly practical. “Interviewing Users” was extremely descriptive regarding the soft skills of interviewing, working with others in the field, and conducting research for business impact. I particularly enjoyed the second chapter ‘A framework for interviewing’. Steve goes into delicate stages of the interview here. Such as the “tipping point” (when the interview transitions from a question-answer, to a question-story), effective rapport building through listening, and managing silences. These are all ways to make this unnatural experience of interviewing someone into a comfortable experience, encouraging them to be the experts. Overall, I would highly recommend this book to people conducting any type of qualitative research. Whether it is for UX or Market research, the book covers how to optimize the flow of the interview and all the things that come before and after. Plus there are small excerpts from different professionals in the field sharing their personal experiences. ### ⭐⭐⭐⭐⭐ Invaluable learning tool for non-designers *by N***R on April 13, 2023* For the past several years I've been recommending this book to developers and other non-design contributors of open source projects, each time I hear "I'd like to speak to users." More recently, with PMs from the F1000 company I recently left. Open source and non-profit tech is famously under-funded; so much so, that UX is often left off the table. And yet the caring, invested folks building that tech still want to build what users really need and want. So without any understanding of the complexities involved in credibly endeavoring user research, they go out and just ask users what they need. Similarly, PMs are highly motivated to engage with customers to learn about their needs—and most of us know that asking the wrong questions the right way, or the right questions the wrong way, leads teams into poor hypothesis. Do I wish every project could have a developed, seasoned UX researcher to guide everything? Absolutely! The sad reality is, that just isn't always possible. Even when it is possible, "speaking to users" is something everyone wants to do—and it's not my job to be a gatekeeper of that fun. I'm not even a "real" researcher, but a designer who's had to do their own research by necessity. I first discovered this book, to help me fill that gap—and I've gone on to recommend it to others, for the same purpose. I still like to re-read this book to ensure I'm keeping the right things in the right priority. This book has been incredibly helpful for me as a UX practitioner, and for the cross-functional folks I've worked with. I look forward to continuing to bring cross-functional partners into UX research efforts, with this gem of a tool! 🙏🏻 P.S.: It also make a great case for why dedicated UX researchers should be brought onto projects. Everyone wins, the more we learn! ### ⭐⭐⭐⭐⭐ Great book! *by H***Y on July 8, 2024* I finished reading the book on interviews last week, and it was great. I did find the style of using stories interesting, and even if bullet points were not utilized as much as I would like, I felt like the book gave a lot of insights into the thinking that goes into interviews. Also, it provided materials for further exploration, which is a great thing, especially for an early-stage researcher. Great book! 👏🏾 ## Frequently Bought Together - Interviewing Users: How to Uncover Compelling Insights - Impro: Improvisation and the Theatre - Getting Things Done: The Art of Stress-Free Productivity --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.ae/products/7660665-interviewing-users-how-to-uncover-compelling-insights](https://www.desertcart.ae/products/7660665-interviewing-users-how-to-uncover-compelling-insights) --- *Product available on Desertcart United Arab Emirates* *Store origin: AE* *Last updated: 2026-07-10*