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The 2009-2014 Outlook for Pressed and Loose Face Powder in Greater China

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Product ID: 771375

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Description

This econometric study covers the latent demand outlook for pressed and loose face powder across the regions of Greater
China, including provinces, autonomous regions (Guangxi, Nei Mongol, Ningxia, Xinjiang, Xizang - Tibet), municipalities
(Beijing, Chongqing, Shanghai, and Tianjin), special administrative regions (Hong Kong and Macau), and Taiwan (all
hereafter referred to as "regions"). Latent demand (in millions of U.S. dollars), or potential industry earnings
(P.I.E.) estimates are given across some 1,100 cities in Greater China. For each major city in question, the percent
share the city is of the region and of Greater China is reported. Each major city is defined as an area of "economic
population", as opposed to the demographic population within a legal geographic boundary. For many cities, the economic
population is much larger that the population within the city limits; this is especially true for the cities of the
Western regions. For the coastal regions, cities which are close to other major cities or which represent, by
themselves, a high percent of the regional population, actual city-level population is closer to the economic population
(e.g. in Beijing). Based on this "economic" definition of population, comparative benchmarks allow the reader to quickly
gauge a city's marketing and distribution value vis-a-vis others. This report does not discuss the specific players in
the market serving the latent demand, nor specific details at the product level. The study also does not consider
short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an
aggregate and long-run view, irrespective of the players or products involved.

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