---
product_id: 92935472
title: "The Choice"
price: "AED 242"
currency: AED
in_stock: true
reviews_count: 13
url: https://www.desertcart.ae/products/92935472-the-choice
store_origin: AE
region: United Arab Emirates
---

# The Choice

**Price:** AED 242
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Choice
- **How much does it cost?** AED 242 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ae](https://www.desertcart.ae/products/92935472-the-choice)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

TOC has been successfully applied in almost every area of human endeavor, from industry to healthcare to education. And while Eli Goldratt is indeed a scientist, an educator and a business leader, he is first and foremost a philosopher; some say a genius. He is a thinker who provokes others to do the same. Often characterized as unconventional, and always stimulating--a slayer of sacred cows-- Dr. Goldratt exhorts his readers to examine and reassess their lives and business practices by cultivating a different perspective and a clear new vision. In his latest book, The Choice, Goldratt once again presents his thought provoking approach, this time through a conversation with his daughter Efrat, as he explains to her his fundamental system of beliefs.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #3,083,844 in Books ( See Top 100 in Books ) #5,269 in Biographies of Business & Industrial Professionals #65,174 in Memoirs (Books) |
| Customer Reviews | 4.7 out of 5 stars 54 Reviews |

## Images

![The Choice - Image 1](https://m.media-amazon.com/images/I/41fPNZZDwTL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by A***T on November 2, 2008*



### ⭐⭐⭐⭐⭐ Review
*by J***T on December 2, 2008*



### ⭐⭐⭐⭐ Review
*by A***O on May 4, 2009*



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**Shop now:** [https://www.desertcart.ae/products/92935472-the-choice](https://www.desertcart.ae/products/92935472-the-choice)

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*Product available on Desertcart United Arab Emirates*
*Store origin: AE*
*Last updated: 2026-05-06*