• Fast acting enzymes and oxygen-based bleach remove even your toughest stains.
• A biodegradable formula free of optical brighteners, dyes, & synthetic fragrances.
• Super-concentrated: use less, same cleaning power.
• Fast acting triple-enzyme formula.
• Detergent designed for standard and HE machines.

Product Description ------------------- Life throws a lot of things at your laundry. With Seventh Generation's NEW Natural Powder Laundry Concentrate in your Standard or High Efficiency machine, you can use less and still see super-concentrated cleaning power. This biodegradable, -derived formula effectively removes dirt and grease without optical brighteners. Scented with whole essential oils & botanical extracts, or available in an unscented Free & Clear version. From the Manufacturer --------------------- Laundry powder that’s filled with good things! This biodegradable, natural laundry detergent formula powers out tough stains, dirt and grease with a unique combination of enzymes and oxygen-based bleach. What are Optical Brighteners and Why Does Seventh Generation Not Use Them? ----------------------------------------------------------------- Optical brighteners are synthetic s that make fabrics appear brighter in the presence of ultraviolet light. They don't have anything to do with getting things clean -- they’re an optical illusion that makes our laundry seem brighter and whiter than it really is. Designed to intentionally remain behind on our clothes and linens, optical brighteners can rub off on our skin where they may cause a reaction that looks like sunburn. They're no fun for the environment either. Optical brighteners washed down our drains frequently survive wastewater and escape into our lakes, rivers, and streams. Once there, they don't completely biodegrade and instead accumulate in fish. Seventh Generation's Promise to You ----------------------------------- It works: Unique concentrated formula removes stubborn stains, dirt and grease. Works great even in cold water. It's natural: USDA certified 71% biobased concentrated laundry detergent. Fragranced with essential oils and botanical extracts. We care: based cleaning agents and enzymes work without dyes, synthetic fragrances or optical brighteners. Natural Laundry Detergent: -------------------------- * Laundry powder designed for standard and HE machines * Concentrated laundry detergent powder * Free of optical brighteners and synthetic fragrances * Contains enzymes and oxygen-based bleach * Cloth diaper safe * Biodegradable laundry detergent formula * Recycled paperboard, made with minimum 35% post-consumer content * Available in two varieties: Free & Clear and Real Citrus and Wild Lavender About Seventh Generation ------------------------ Seventh Generation is one of the nation's leading natural brands of household and personal care products. The company lives its commitment to "caring today for seven generations of tomorrows," with products formulated to provide mindful solutions for human , air, surfaces, fabrics, pets and people within your home -- and for the community and environment outside of it. Other Seventh Generation Products You'll Love --------------------------------------------- Free & Clear Natural Fabric Softener Sheets Free & Clear Natural Oxy Stain Remover Free & Clear Natural Laundry Detergent Packs Free & Clear Natural Laundry Stain Remover Free & Clear Natural Fabric Softener