AED 82

Description

Used Book in Good Condition.

The branding bible for today’s globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company’s bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparencywhere one slip-up can go around the world via social media instantaneously. Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.

Reviews

Global Brand Power: Leveraging Branding for Long-Term Growth (Wharton Executive Essentials)

Fast Delivery to UAE

Easy Returns & Exchanges

Ask About This Product

Similar Products

Disclaimer: The price shown above includes all applicable taxes and fees. The information provided above is for reference purposes only. Products may go out of stock and delivery estimates may change at any time. desertcart does not validate any claims made in the product descriptions above. For additional information, please contact the manufacturer or desertcart customer service. While desertcart makes reasonable efforts to only show products available in your country, some items may be cancelled if they are prohibited for import in United Arab Emirates. For more details, please visit our Support Page.

Frequently Asked Questions About Global Brand Power: Leveraging Branding for Long-Term Growth (Wharton Executive Essentials) in UAE

Where can I buy Global Brand Power: Leveraging Branding for Long-Term Growth (Wharton Executive Essentials) online at the best price in the UAE?

desertcart is the best online shopping platform where you can buy Global Brand Power: Leveraging Branding for Long-Term Growth (Wharton Executive Essentials) from renowned brand(s). desertcart delivers the most unique and largest selection of products from across the world especially from the US, UK and India at best prices and the fastest delivery time.

Is Global Brand Power: Leveraging Branding for Long-Term Growth (Wharton Executive Essentials) available and ready for delivery in UAE?

desertcart ships the Global Brand Power: Leveraging Branding for Long-Term Growth (Wharton Executive Essentials) to Dubai, Abu Dhabi, Sharjah, Al Ain, Ajmanand more cities in UAE. Get unlimited free shipping in 164+ countries with desertcart Plus membership. We can deliver the Global Brand Power: Leveraging Branding for Long-Term Growth (Wharton Executive Essentials) speedily without the hassle of shipping, customs or duties.

Does desertcart have 100% authentic Global Brand Power: Leveraging Branding for Long-Term Growth (Wharton Executive Essentials) online?

desertcart buys Global Brand Power: Leveraging Branding for Long-Term Growth (Wharton Executive Essentials) directly from the authorized agents and verifies the authenticity of all the products. We have a dedicated team who specialize in quality control and efficient delivery. We also provide a free 14 days return policy along with 24/7 customer support experience.

Is it safe to buy Global Brand Power: Leveraging Branding for Long-Term Growth (Wharton Executive Essentials) on desertcart?

Yes, it is absolutely safe to buy Global Brand Power: Leveraging Branding for Long-Term Growth (Wharton Executive Essentials) from desertcart, which is a 100% legitimate site operating in 164 countries. Since 2014, desertcart has been delivering a wide range of products to customers and fulfilling their desires. You will find several positive reviews by desertcart customers on portals like Trustpilot, etc. The website uses an HTTPS system to safeguard all customers and protect financial details and transactions done online. The company uses the latest upgraded technologies and software systems to ensure a fair and safe shopping experience for all customers. Your details are highly secure and guarded by the company using encryption and other latest softwares and technologies.