Visual Grammar: A Design Handbook (Visual Design Book for Designers, Book on Visual Communication) (Design Briefs)
Product ID: 149234026
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Life in the image world has made us all voracious, if not always deliberate, consumers of visual messages. Easy access to computer graphic tools has turned many of us into either amateur or professional image producers. But without a basic understanding of visual language, a productive dialogue between producers and consumers of visual communication is impossible. Visual Grammar can help you speak and write about visual objects and their creative potential, and betterunderstand the graphics that bombard you 24/7. It is both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design. Dealing with every imaginable visual conceptfrom abstractions such as dimension, format, and volume; to concrete objects such as form, size, color, and saturation; to activities such as repetition, mirroring, movement, and displacement; to relations such as symmetry, balance, diffusion, direction,and variationthis book is an indispensable reference for beginners and seasoned visual thinkers alike. Whether you simply want to familiarize yourself with visual concepts or whether you're an experienced designer looking for new ways to convey your ideas to a client, Visual Grammar is the clearand concise manual that you've been looking for. Review: Five Stars - good one Review: Poorly dispatched - Received in poor packaging, some pages crumpled. A great book, delivered in a pitiful condition.
| Best Sellers Rank | #217,586 in Books ( See Top 100 in Books ) #972 in Design & Fashion (Books) #15,298 in Reference (Books) |
| Customer Reviews | 4.4 out of 5 stars 138 Reviews |
T**N
Five Stars
good one
J**H
Poorly dispatched
Received in poor packaging, some pages crumpled. A great book, delivered in a pitiful condition.
M**N
If you are a design student, you must own this.
This is a must-have for anyone studying design. This book is as simple as a child's, yet it successfully relays concepts that I paid $7000 to learn over the course of two semesters. Contained in this book are the fundamentals from which ALL design stems. I cannot even put into words how succinctly elegant it is. Even if it is not required reading, buy it alongside your textbook. I guarantee that you will find yourself referencing this volume when your textbook becomes too convoluted. The way you view this book will change as you learn and grow. At first, its contents will seem childishly simple; then, as you grasp what design really involves, they will seem mind-blowingly complex. At your peak, you will see that it is a beautiful union of the two. I cannot recommend this book enough. If you are a designer, it belongs in your home.
J**.
*
One page on each individual technique of layout. Concise, maybe too concise, but for an amateur arranger like myself a pretty good resource.
D**V
Simply amazing
One of the best books I have purchased in recent times. I bought it since I needed some definitions of design terms for my students but I am amazed how nice looking it is. You have all the terms explained in one or two sentences and a visual display to go with them.
S**N
Inspirierendes Kompendium für Designer
Ich selbst bin Kommunikationsdesigner und habe mir dieses Buch, nachdem ich es gerne in der Bibliothek ausgeliehen hatte, nun selbst gekauft. In dem Buch werden alle grafischen Gestaltungsmittel wunderbar exemplarisch vorgeführt. Das hilft ungemein, wenn man eine Bildsprache für ein Design entwickelt, da es die Möglichkeiten, die einen zur Hand stehen vollständig aufführt. Somit eignet sich dieses Werk einerseits für Design-Studenten, die alle Möglichkeiten kennenlernen möchten, als auch für "fertige" Designer, als Werkzeugset passend zum Designprozess.
A**I
Bello
Bel libro
Trustpilot
4 days ago
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