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A highly pigmented, ultra-violet duo - Bust Your Brass Cool Blonde Shampoo + Conditioner counteract harsh brassy tones, provide nourishment + restore moisture, elasticity, luster and smoothness to all shades of blonde. Formulated to help preserve moisture, detangle and tame frizz – the violet-pigmented Supernova Violet Moisture + Shine Cream weightlessly conditions + provides superior hydration to neutralize brassy tones, while leaving hair silky, soft + smooth.Wild Cherry Bark Extract brings out color, shine and softness in all shades of natural and color-treated hair. Helps keep hair manageable, smooth and silky.Hydrolyzed Keratin restores moisture, elasticity, luster and smoothness.Avocado Oil provides nourishment from protein, A, D, E, B6, amino s, folic and minerals.Rich in C and A, antioxidants and y omega ty s, including the essential omega-7 - Sea Buckthorn Oil protects, hydrates and nourishes hair.All products are formulated without: MIT/MCI, Sules SLS and SLES, parabens, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan and triclocarban.Vegetarian-friendly and cruelty-free.Safe for color-treated, Brazilian-treated and keratin-treated hair.To Use as a Routine:Wet hair and gently massage Bust Your Brass Cool Blonde Shampoo throughout scalp and hair from root to tip. Rinse thoroughly with warm water and apply Bust Your Brass Cool Blonde Conditioner. For added toning, leave Bust Your Brass Cool Blonde Conditioner in hair for 2-5 minutes. Rinse thoroughly. Emulsify and apply Supernova Blonde Violet Moisture + Shine Cream throughout damp, detangled hair. Leave in and then style hair as desired. Brand Story ----------- amika was founded by industry OUTSIDERS in Williamsburg, Brooklyn in 2007 and is the antithesis of a typical beauty brand. Instead of purveying unattainable perfection we believe in a totally individual version of beauty.