From the Inside Flap
--------------------
"After years of avoiding the subject, anthropologists have
finally discovered that media can be profitably studied
ethnographically and that anthropology of media is not only
possible but essential. Media Worlds is a collection of
groundbreaking essays by top-notch scholars."Jay Ruby, author of
Picturing Culture: Explorations of Film and Anthropology
"Not just a book, but the book on the anthropology of the media.
The collection works not just as an assemblage but from a sense
that every paper adds another perspective to the whole."Danny
Miller, co-author of The Internet: An Ethnographic Approach
"The anthropology of media is in many ways the most dynamic
domain of the discipline today. Media Worlds will establish
itself immediately as the canonical volume in this long overdue
area of study. Its rigorous ethnographic studies of the
production, distribution, and reception of film, television, and
electronic media around the world will also encourage media and
cultural studies to relinquish the exclusivity they afford to the
'text' and to attend to the global social practices of media in
toto. An outstanding work."Lucien Taylor, co-author of
Cross-Cultural Filmmaking: A Handbook for Making Documentary and
Ethnographic Films and Videos
"The strength of this lovely collection is in the diversity and
range of the case materials that it brings together under one
cover."Michael M. J. Fischer, coauthor of Anthropology as
Cultural Critique: An Experimental Moment in the Human Sciences
"Contemporary media studies allow us to continue examining
anthropology's traditional subjects in promising new ways. This
strong and comprehensive collection by the key figures who have
pioneered media studies in anthropology both focuses and surveys
the field. As a much needed teaching resource, it will stimulate
the proliferation of culture and media courses and will transform
the many courses that are built on the identification of peoples
as indigenous, minority, or ethnic."George E. Marcus, editor of
the series Late Editions: Cultural Studies for the End of the
Century
"Media Worlds is a compelling argument for how and why media
matters in anthropology and the contemporary world. The exciting
array of field-defining work bridges anthropology and film, TV,
and radio media. Critically revising earlier paradigms for an
anthropology of (visual) communication, the authors argue for new
and forceful concerns with media activism, representation,
nationalism and transnationalism, diasporas, and social
engagements with technology."Steven Feld, Producer of Voices of
the Rainforest and Professor of Music and Anthropology, Columbia
University
"It is amazing that this is the first book of its kind. One would
think that an anthropological approach, placing the media
squarely within the rich and diverse contexts of social relations
and everyday life, would long have been integral to media
studies. Not so! This wonderful book provides an overdue
correction. As the essays here show, we cannot understand lives
and societies without understanding the mediascapes we inhabit.
This is compulsive reading!"Ien Ang, author of Living Room Wars:
Rethinking Media Audiences for a Postmodern World
"This landmark collection s and motivates the anthropological
voice in media studies by locating the media in worlds of
practice, sentiment, debate, and dissent. Using such vivid
examples as the image management of the Dalai Lama and the social
organization of Nigerian cinema theatres, the authors remind us
that media machineries are no more magical than the social worlds
they inhabit and project. Media Worlds will be a boon to scholars
and teachers in media studies, anthropology, and global cultural
studies."Arjun Appadurai, author of Modernity at Large: Cultural
Dimensions of Globalization
Read more ( javascript:void(0) )
From the Back Cover
-------------------
"After years of avoiding the subject, anthropologists have
finally discovered that media can be profitably studied
ethnographically and that anthropology of media is not only
possible but essential. Media Worlds is a collection of
groundbreaking essays by top-notch scholars."―Jay Ruby, author of
Picturing Culture: Explorations of Film and Anthropology
"Not just a book, but the book on the anthropology of the media.
The collection works not just as an assemblage but from a sense
that every paper adds another perspective to the whole."―Danny
Miller, co-author of The Internet: An Ethnographic Approach
"The anthropology of media is in many ways the most dynamic
domain of the discipline today. Media Worlds will establish
itself immediately as the canonical volume in this long overdue
area of study. Its rigorous ethnographic studies of the
production, distribution, and reception of film, television, and
electronic media around the world will also encourage media and
cultural studies to relinquish the exclusivity they afford to the
'text' and to attend to the global social practices of media in
toto. An outstanding work."―Lucien Taylor, co-author of
Cross-Cultural Filmmaking: A Handbook for Making Documentary and
Ethnographic Films and Videos
"The strength of this lovely collection is in the diversity and
range of the case materials that it brings together under one
cover."―Michael M. J. Fischer, coauthor of Anthropology as
Cultural Critique: An Experimental Moment in the Human Sciences
"Contemporary media studies allow us to continue examining
anthropology's traditional subjects in promising new ways. This
strong and comprehensive collection by the key figures who have
pioneered media studies in anthropology both focuses and surveys
the field. As a much needed teaching resource, it will stimulate
the proliferation of culture and media courses and will transform
the many courses that are built on the identification of peoples
as indigenous, minority, or ethnic."―George E. Marcus, editor of
the series Late Editions: Cultural Studies for the End of the
Century
"Media Worlds is a compelling argument for how and why media
matters in anthropology and the contemporary world. The exciting
array of field-defining work bridges anthropology and film, TV,
and radio media. Critically revising earlier paradigms for an
anthropology of (visual) communication, the authors argue for new
and forceful concerns with media activism, representation,
nationalism and transnationalism, diasporas, and social
engagements with technology."―Steven Feld, Producer of Voices of
the Rainforest and Professor of Music and Anthropology, Columbia
University
"It is amazing that this is the first book of its kind. One would
think that an anthropological approach, placing the media
squarely within the rich and diverse contexts of social relations
and everyday life, would long have been integral to media
studies. Not so! This wonderful book provides an overdue
correction. As the essays here show, we cannot understand lives
and societies without understanding the mediascapes we inhabit.
This is compulsive reading!"―Ien Ang, author of Living Room Wars:
Rethinking Media Audiences for a Postmodern World
"This landmark collection s and motivates the anthropological
voice in media studies by locating the media in worlds of
practice, sentiment, debate, and dissent. Using such vivid
examples as the image management of the Dalai Lama and the social
organization of Nigerian cinema theatres, the authors remind us
that media machineries are no more magical than the social worlds
they inhabit and project. Media Worlds will be a boon to scholars
and teachers in media studies, anthropology, and global cultural
studies."―Arjun Appadurai, author of Modernity at Large: Cultural
Dimensions of Globalization
Read more ( javascript:void(0) )
See all Editorial Reviews (
/dp/product-description/0520232313/ref=dp_proddesc_0?ie=UTF8&n=283155&s=books&isInIframe=0
)
