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🌿 Clean smarter, live greener — laundry that cares for you and the planet.
Seventh Generation Concentrated Laundry Detergent in Fresh Lavender scent offers a powerful triple-enzyme formula that tackles tough stains naturally. Made with 96% plant-based ingredients and scented with 100% essential oils, this biodegradable detergent delivers 106 loads across two compact 40 oz bottles. Certified cruelty-free and USDA Biobased, it’s a sustainable choice for eco-conscious professionals seeking effective, ethical cleaning.




| Asin | B0839985HK |
| Best Sellers Rank | #10 in Liquid Laundry Detergent |
| Date First Available | March 1, 2020 |
| Item Model Number | B0839985HK |
| Manufacturer | Unilever |
| Material Feature | Biodegradable Warning |
| Product Dimensions | 6.81 x 5.5 x 10.06 inches; 6.24 pounds |
User
Cleans Incredibly Well & Gentle On Sensitive Skin
I absolutely love Seventh Generation Concentrated Laundry Detergent Free & Clear! This has become my go to detergent for my family’s laundry. It cleans incredibly well while still being gentle on sensitive skin. We’ve had issues with heavily scented detergents causing irritation in the past, so the fragrance free formula has been a huge relief.Even though it’s free of dyes and perfumes, it still leaves clothes looking and feeling fresh and clean. It handles everyday dirt, sweat, and stains surprisingly well for such a gentle detergent. The concentrated formula is another big plus because a little goes a long way, making the 40 oz bottle last much longer than expected.I also appreciate that it rinses out thoroughly without leaving residue on clothing or towels. Everything comes out soft, clean, and comfortable to wear. It works great in our washing machine and performs well in both cold and warm water.It’s hard to find a detergent that is effective, safe for sensitive skin, and environmentally conscious all at the same time, but Seventh Generation nailed it with this product. Highly recommended for families, kids, or anyone wanting a powerful fragrance free detergent. Five stars without hesitation!
User
Highly recommended laundry detergent for soft versatile clean clothing needs
Loved this organic fresh scent portable Laundry detergent to the last drop. It cleaned my clothes in a perfect way and each measure was not overly concentrated or under concentrated. It was just right. The container was perfect for moving around and not too heavy but still had a good amount of laundry detergent that I used in a versatile way on my various colored clothes from my most delicate fabrics to my roughest fabrics. The product was very versatile and easy to use. And my clothes came out smelling clean and maintained their softness.
User
Cleaner choice
I’ve been really impressed with this laundry detergent. It cleans everyday dirt and stains well while being gentle on sensitive skin. I appreciate that it’s free of dyes and fragrances, so it doesn’t leave behind any strong scent or irritate my skin. Even though it’s concentrated, a little goes a long way, making the bottle last longer than I expected. My clothes come out feeling clean, fresh, and soft. If you’re looking for a reliable detergent with simple ingredients that’s suitable for sensitive skin, this is a great choice.
User
Good detergent. About as close to zero scent as you can get
As someone particularly put off by strong-smelling laundry detergent, this is not bothersome in the slightest. I take my clothes out and they are soft, clean, and smell very slightly of something vaguely floral. I'm not sure if that's actually the soap, the bit of vinegar I use as fabric softener leaving behind its smell, or scent from whatever is left from previous washes. In any case, It leaves my clothes smelling clean!My only complaint is the ease of pouring detergent. It's difficult to measure out 1.5 ounces without overfilling or spilling. Pouring extra back into the bottle is even harder.
User
Great Choice
⭐⭐⭐⭐⭐This laundry detergent is a great choice for sensitive skin. I appreciate that it’s free of dyes and fragrances, yet it still does an excellent job cleaning clothes and removing everyday stains. The concentrated formula means a little goes a long way, and my laundry comes out fresh and clean without any harsh scent. I also like the biobased ingredients, which make it feel like a more eco-conscious option. Highly recommended for families and anyone with skin sensitivities!
User
Seventh generation, concentrated, free and clear
The first time I bought this, I thought it wasn’t getting my clothes cleaned, because I was so used to using toxic, chemically infused laundry detergents, and when I used this one, I realized it’s a game changer, because it’s a clean product. It has no irritating essential oils and fragrances that disrupt my skin pH levels, and it doesn’t affect my sinus allergies. It’s skin friendly. and it doesn’t irritate my skin, or dry out my skin, or cause my skin to become itchy, and irritated. it’s great for sensitive skin, and it does get my clothes clean. At first, I wasn’t used to it, and now I love it.
User
Cleans great and a little goes a long way
Really impressed with this laundry detergent. It removes everyday stains well and leaves clothes feeling fresh and clean. The lavender scent is pleasant without being too strong, and the concentrated formula means you only need a small amount per load. Great quality and excellent value for everyday use.
User
Patchouli smell
Works well but has a sort of hippie patchouli smell that is not a hit with the family. Doesn’t require much so we’re kind of stuck using it for a long time!
User
Bien
Muy buen producto pero me llego 2 semanas despues de la fecha.
User
Excellent - and fragrance free
Love that it's fragrance free.
User
Very good one
I am using this product for the second time it’s a good one
User
Good quality
Very good scent
User
Excelente
Muy buena calidad
Trustpilot
1 month ago
2 weeks ago