Growth Hacking: Silicon Valley's Best Kept Secret

J'ai aimé ce livre, qui est clair et se lit bien. On rentre facilement dans le sujet, et on peut de suite entrer dans la partie pratique.

Es tan malo que no sirve ni para nivelar una mesa. Se inventan no se qué metodología "growth hacker" que se le podría haber ocurrido a cualquier persona con 2 dedos de frente. En serio, esto no es growth es marketing viejo.

Awesome book! Awesome content.

Lo llaman Growth Hacking porque es el término de moda, pero es un libro poco innovador sobre marketing digital.

So I like this book but it misses the very essence of Growth Hacking. What it delivers is an adaptable framework around how a business can leverage process, checklists and automation for ensuring contemporary best practice is followed to, for example, modernise a business in a way that a non-digital native may not know. It brings the business owner or manager "up-to-speed" with ways to build a 24/7 promotion and sales machine -but its FAIL is to not focus on the extra magic powder, the very essence of how brands like Facebook, Hotmail (in its day) whatsapp etc etc created billion $$ business in lightening speed. These brands drive, and exemplify, the growth hacking phenomenon. Its spoken about in chapter 0, but Chapter 1 onwards could be a different book. So ...where it lacks, disappointingly so, is the very areas that it headlines in the title - Growth Hacking. This is ironic and the cynic in me thinks the title and first chapter were a marketing ploy. Growth hacking is essentially the methodology of finding "hacking" or shortcuts to supercharge a business. This book doesn't deliver this at all. Just tells you how to be in the game - not how to win it. Wikipedia will tell you that "Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. Growth hacking refers to a set of both conventional and unconventional marketing experiments that lead to growth of a business." I do like the ASP concept around which the book is written, and believe it could add material value for many - but think the title is misleading and would suggest other titles for true growth hacking insight - i recommend a book by Sean Ellis - a pioneer of Growth Hacking - "Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success"