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Contagious: Why Things Catch On

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“Jonah Berger is as creative and thoughtful as he is spunky and playful. Looking at his research, much like
studying a masterpiece in a museum, provides the observer with new insights about life and also makes one aware of the
creator's ingenuity and creativity. It is hard to come up with a better example of using social science to illuminate
the ordinary and extraordinary in our daily lives.” -- Dan Ariely, James B. Duke professor of psychology and behavioral
economics at Duke University and bestselling author of Predictably Irrational

“Why do some ideas seemingly spread overnight, while others disappear? How can some products become ubiquitous, while
others never gain traction? Jonah Berger knows the answers, and, with Contagious, now we do, too." -- Charles Duhigg,
author of the bestselling The Power of Habit

“If you are seeking a bigger impact, especially with a smaller budget, you need this book. Contagious will show you how
to make your product spread like crazy.” -- Chip Heath, co-author of Made to Stick and Decisive

“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” -- Daniel Gilbert, Professor
of Psychology, Harvard University and author of Stumbling on Happiness

“Jonah Berger is the rare sort who has studied the facts, parsed it from the fiction—and performed groundbreaking
experiments that have changed the way the experts think. If there’s one book you’re going to read this year on how ideas
spread, it’s this one.” -- Dave Balter, CEO of BzzAgent and Co-founder of the Word of Mouth Marketing Association

“Think of it as the practical companion to Malcolm Gladwell’s The Tipping Point.” -- Tasha Eichenseher, Discover

“[Berger] sheds new light on phenomena that may seem familiar, showing with precision why things catch on. . . . As a
playbook for marketers, Contagious is a success.” -- Danielle Sacks, Fast Company

“Contagious contains arresting — and counterintuitive — facts and insights. . . . Most interesting of all are the
examples Berger cites of successful and unsuccessful marketing campaigns.” -- Glenn C. Altschuler, The Boston Globe

"For nonexperts who puzzle about the best way to make an impact in a world of social media addicts with short attention
spans, it provides plenty to think about. . . . If there were a 'like' button underneath it, you'd probably find
yourself clicking it." -- Maija Palmer, Los Angeles Times

“An infectious treatise on viral marketing. . . . Berger writes in a sprightly, charming style that deftly delineates
the intersection of cognitive psychology and social behavior with an eye toward helping businesspeople and others spread
their messages. The result is a useful and entertaining primer that diagnoses countless baffling pop culture
epidemics.”, Publishers Weekly

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About the Author

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and
internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He’s a world-renowned expert on
social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in
top-tier academic journals. He has consulted for a range of Fortune 500 companies, keynoted hundreds of events, and
popular accounts of his work often appear in places like The New York Times, The Wall Street Journal, and Harvard
Business Review. His research has also been featured in the New York Times Magazine’s “Year in Ideas.”

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