• The unique new shape of the Maxtra filter delivers consistent filter flow rate over the life of the filter.
• Filter micro-screen reduces release of carbon particle black bits into system.
• No pre-soaking required to activate filter, saving 20 minutes for filter exchange.
• Contains silver to provide antimicrobial protection and extend filter life; BPA FREE.
• MAVEA offers a comprehensive filter take-back; simply download a shipment label and drop filters in the mail.

Product Description ------------------- MAVEA is the new generation of water filtration from Germany, bringing a new line of filters and systems to North America. The Maxtra filter is a next-generation filter used in MAVEA Elemaris and Marella systems, as well as Tassimo brewing systems. ----------------------------------------------------------------- Clean. Filter micro-screen reduces release of carbon particles into water. Fast. No pre-soaking to activate filters. The filter is steam sterilized and then vacuum-sealed to maintain its ready-to-use condition. Safe*. Contains silver to provide antimicrobial protection and extend filter life. BPA Free. All filter system components are made from BPA Free materials and certified safe for use with drinking water. Consistent. Unique shape delivers consistent performance over the life of the filter. * This product does not protect individuals from bacteria, viruses and other disease organisms EVOLUTION OF THE FILTER ----------------------- MAVEA has introduced a new line of advanced pour through pitcher filter systems and filters that have a numerous advanced design features to make your filtered water experience significanty better. These are our Elemaris and Marella pitchers and MAVEA Maxtra filters. WQA–certified to significantly reduce chlorine and other unwanted elements ----------------------------------------------------------------- How does the MAVEA filtration system work? New generation of filter technology that is certified by the Water Quality Association to NSF standards 42 and 53 to reduce: * Chlorine taste and odor * Heavy Metals (mercury, cadmium, copper) * Agricultural s (atrazine, simazine) * Industrial Pollutants (benzene, tetrachloroethylene) Optimal mixture of activated carbon and ion exchange resin beads that work together to improve water taste and reduce contaminants * Activated Carbon - absorbs chlorine and compounds like s and pesticides * Ion Exchange Beads – capture heavy metals and reduce water hardness * Silverized - The filter media is silverized to inhibit the growth of bacteria to maximize the filter life 85% of all households have hard drinking water! ----------------------------------------------- To dramatically see and taste the difference between regular tap water and water filtered by MAVEA, try “the MAVEA tea test”. Make two cups of tea (the higher the quality of the tea, the more you’ll notice the difference in your results). One cup with straight tap water and the other with MAVEA filtered water. Then look at the two teas. You’ll notice that the MAVEA tea is a clearer, more translucent, appetizing amber color. Next, taste them. The MAVEA tea will taste better. You’ll notice the flavor and even the aroma of the tea is crisper and more perceptible. MAVEA MAXTRA Filters are featured in select high-end Tassimo brewers ----------------------------------------------------------------- Only Tassimo can make coffees, espressos, cappuccinos, lattes, tea, hot chocolate and iced beverages in about 1 minute at the touch of one button - MAVEA ensures exceptional flavor every time and can help prolong the life of other kitchen appliances including electric kettles, pressure cookers and cookware. Sustainable: Each MAXTRA filter replaces three hundred 500-ml bottles. We are also the only company that supports its filters with a comprehensive filter take-back and recycling program. Every part is reused. Nothing goes to the landfill. You can bring your used filter to recycling bins in stores or just mail them back to us at our expense. CERTIFIED TO REDUCE: -------------------- * Chlorine taste and odor * Industrial pollutants (benzene, tetrachloroethylene) * Heavy metals (mercury, cadmium, copper) * Agricultural s (atrazine, simazine) * Limescale* * Limescale reduction certified in internal tests, not certified by WQA. What are the benefits of MAVEA filtered water? ---------------------------------------------- 85% of all households have hard tap water. While safe to drink, this water may contain substances that affect its taste, smell appearance and overall quality. MAVEA filtered water significantly reduces chlorine taste and odor, making you drinking water clearer and refreshingly delicious. MAVEA filtered water also improves the taste of coffee, tea and concentrated beverages! Even your ice cubes look and taste better! Plus, Mavea filtered water can increase the life span of domestic appliances by reducing limescale build up. Who is MAVEA? ------------- MAVEA is a subsidiary of the world’s leading water filtration company that invented the category 45 years ago in Germany. Today, we serve millions of consumers worldwide, but water remains our only passion and business. MAVEA products were introduced to North America in 2009 to offer consumers premium water filtration experiences. From the Manufacturer --------------------- MAVEA Maxtra is the next generation in water filter technology; radically redesigned and re-shaped for greater performance. The new shape features performance advantages. The filter ingredients won’t get packed down at the bottom which can cause reduced filtration efficacy. Moreover, the MAVEA filter is designed to have maximum contact time with water to provide consistent performance over the life of the filter. No pre-soaking is required to activate the filter. The filter has a micro-screen which reduces black particle release in the pitcher. The filter is treated with silver to inhibit the growth of bacteria. Our filters are certified by the WQA (Water Quality Association) to NSF/ANSI Standards 42 and 53. This means that they have passed standard tests to reduce chlorine taste and odor, heavy metals such as mercury, cadmium and copper, agricultural s and industrial pollutants. MAVEA has business partners who endorse the reliable performance of the MAVEA Maxtra filters. Select models of the Tassimo coffee brewing machine also uses the same MAVEA Maxtra filter to treat the water so the coffee looks and tastes its best. We recognize that our business is not about a product, but rather a natural resource. Americans send an estimated 38 billion water bottles to landfills each year. Each MAVEA Maxtra filter replaces approximately 300 bottles of water and could represent 300 fewer bottles in landfill. To take it one step further, MAVEA has developed an innovative and comprehensive end-to-end recycling program that reuses 100% of the MAVEA Maxtra filter materials. Filters can be sent to MAVEA in the mail, or placed in recycling bins in retail partner locations. Nothing ends up in a landfill. MAVEA Maxtra filters are also available in a convenient 1-pack.