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Influence: The Psychology of Persuasion, Revised Edition

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Influence The Psychology of Persuasion

Imported from USA

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these
understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.
His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people
to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself
against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound
personal change and act as a driving force for your success.

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