Influence: The Psychology of Persuasion, Revised Edition

by Collins Publishers

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Product ID: 286397

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Description

  • Collins Publishers
  • Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer
    or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for
    understanding the psychological foundations of marketing. Recommended.

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