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Influence: The Psychology of Persuasion, Revised Edition

Product Description

Imported from USA


For markters, this book is among the most important books written in the last ten years. (Journal of
Mariketing Research)

Influence should be required reading for all business majors. (Journal of Retailing)

This book will strike chords deep in the hearts and psyches of all of us. (Best Sellers Magazine)

The material in Cialdini’s Influence is a proverbial gold mine. (Journal of Social and Clinical Psychology)

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About the Author

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished
Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research
Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based
on his groundbreaking body of research on the ethical business applications of the science of influence.

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