The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

by Crown Business

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Product ID: 316137

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Description

  • Crown Business
  • Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across
    the globe, changing the way companies are built and new products are launched.

    Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme
    uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500
    boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a
    sustainable business.

    The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more
    effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific
    experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure
    actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift
    directions with agility, altering plans inch by inch, minute by minute.

    Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all
    sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific
    approach to creating and managing successful startups in a age when companies need to innovate more than ever.

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