• SUGRU is the world's first mouldable glue that turns into rubber.
• 6-in-1 formula: fix, bond, cushion, replace, create and seal.
• So easy to use: stick it, shape it, it turns into rubber.
• Strong and durable: adhere strongly and securely across many surfaces and environments.
• Waterproof.
• Sugru has a shelf life of 13 months from the date it's made; Please refer to the expiration date printed on the packaging; Storing Sugru in the fridge will triple the number of months left to use it.

Product Description ------------------- Sugru Original Formula is the world’s first moldable glue that sets strong by turning into silicone rubber. It's specifically designed to bond permanently to almost anything including ceramics, metal, glass, wood, plaster, stone, most plastics, some fabrics and even flexible materials. It’s easy to use. Mold it like play-dough into any shape or space you want to fill. You have 30 minutes to fix, bond, make, seal, , hang and customize – enough time to reposition and make it perfect. In 24 hours, it cures into a strong and durable, flexible silicone rubber that stays stuck. From the Manufacturer --------------------- What is Sugru? Stick it, shape it, it turns into rubber. It’s that easy! Its unique formulation ensures that it will adhere strongly and securely across many surfaces and environments, from the freezer to a steamy shower and from the home to the great outdoors. How does Sugru work? Stick it, shape it, it turns into rubber. It’s that easy! Its unique formulation ensures that it will adhere strongly and securely across many surfaces and environments, from the freezer to a steamy shower and from the home to the great outdoors. Stick it. Sugru sticks permanently to lots of stuff like ceramics, glass, metal, wood, and most plastics and fabrics. That's exciting because it makes it very versatile, but you can also use Sugru to bond unusual combinations of materials together. Shape it. It's time to build, seal, fix, create, and stick things together. Mould Sugru with your hands and shape it the way you need - you have 30 minutes to get the job done. It turns into rubber. Give it 24 hours : Sugru turns into a durable, flexible silicone rubber that stays stuck (unless you remove it). Allow longer for pieces that are more than 3-5mm thick. Top tip: to speed up cure time place your project somewhere warm. Sugru is now approved by Good Housekeeping Institute! We are really proud of our endorsement as it means Sugru has passed rigorous consumer quality tests devised and carried out by the Good Housekeeping team! About the Startup Describe your product in 3 words. I can do it in two! Mouldable glue. How did you come up with the idea for this product? Everything started when I was studying product design at the Royal College of Art when I realized that I didn't really want to design new stuff - we all have enough. What about all the stuff we already have? There’s so much untapped creativity in the world, everyone has ideas for how things can work better. It's not only designers and manufacturers that know how to improve products, sometimes it’s the users of things who know best! I thought if there was an easy and fun way to change and improve things, then people could find that really useful. It’s turned out to be even more true than I thought! What makes your product special? Sugru is designed to make fixing and making easy for anyone. It feels like playdough straight out of the pack, so you can mould it into any shape. Then, it bonds to almost any other material and just by exposing it to air, it turns into a strong durable rubber. So it’s perfect for fixing and hacking everything from gadgets to kitchen appliances to toys. People love that it’s so durable and stays strong and securely bonded anywhere from the freezer to a steamy hot shower, from the home to the great outdoors. What has been the best part of your startup experience? Its versatility means Sugru can be used for a huge range of practical, creative and savvy things... 1. To fix that thing - from fraying cables to broken toys, using Sugru will mean you don't have to buy replacements 2. Improvement and personalisation - adding to the grips or handles of existing products is a popular one (eg. a kitchen ), as well as the endless childproofing solutions 3. Creating something new - whether it’s mimicking an existing product (like Sugru hooks), or a completely unique craft project or prototype, we've seen countless ingenious Sugru hacks for everyday use