• The next generation of our best-selling Fire ever - now thinner, lighter, and with longer battery life and an improved display. More durable than the latest iPad..
• Beautiful 7" IPS display with higher contrast and sharper text, a 1.3 GHz quad-core processor, and up to 8 hours of battery life. 8 or 16 GB of internal storage and a microSD slot for up to 256 GB of expandable storage..
• Now with Alexa, for quick access to the information and entertainment you want. Ask questions, play music, check your , get the news, weather, and more - just press the home button and ask..
• Enjoy millions of movies, TV shows, songs, Kindle eBooks, apps and games - including Netflix, Facebook, HBO, Spotify, and more.
• Prime members get unlimited access to over a thousand books and magazines, millions of songs, and thousands of movies and TV episodes - at no additional cost.
• Watch downloaded videos anywhere with a Prime membership, Netflix plan, or Showtime subscription.
• Enhance your entertainment experience with features you only get from Amazon, including ASAP, X-Ray, On Deck, Blue Shade, and FreeTime Parental Controls.

The all-new Fire 7 is the next generation of our best-selling Fire ever - now thinner, lighter, with longer battery life and an improved 7" IPS display. -------------------- Tiny price. Big fun. -------------------- Tiny price. Big fun. Fast and responsive ------------------- The fast quad-core processor consists of four high-performance 1.3 GHz cores for quick app launches, smooth games and videos, and great overall performance. Plus, Fire 7 now offers dual-band Wi-Fi with support for more Wi-Fi networks and better network performance. Crisp and vivid 7” IPS display ------------------------------ Fire 7 features a 1024 x 600 IPS display with 171 ppi for a bright display with vivid colors and whiter whites for a great viewing experience from all angles. Compared to the previous generation, Fire 7 features an improved display that provides higher contrast and sharper text. No more worrying about storage space ------------------------------------ Expand your ’s storage by up to 256 GB using a microSD card to keep your photos, movies, and compatible apps and games with you. Plus enjoy free unlimited cloud storage for all your Amazon content and photos taken with your Fire . Power when you need it ---------------------- With up to 8 hours of mixed use battery life, Fire gives you the flexibility to go wherever the day takes you. Capture life's moments ---------------------- Fire 7 features a 2 MP rear-facing camera for taking photos or 720p HD video. The front-facing VGA camera is perfect for Skype calls with friends and family. Stands up to everyday life -------------------------- Amazon engineers Fire s to hold up against everyday life. As measured in tumble tests, Fire 7 is more durable than the latest iPad and 2x more durable than iPad mini 4 (and costs a lot less too). -------------------------- Designed for Entertainment -------------------------- Designed for Entertainment Read ---- Choose from millions of Kindle eBook and magazine titles that you won't be able to find anywhere else. Over 1 million titles are priced at $2.99 or less. Or read as much as you want with a Kindle Unlimited subscription for just $9.99 a month. Connect with the largest online community of book lovers on Goodreads. Read comfortably at night with Blue Shade, an exclusive Fire OS feature that automatically adjusts and optimizes the backlight for a more comfortable nighttime reading experience. Watch ----- Enjoy all your favorite movies and TV shows on Amazon Video, Netflix, HBO NOW, Sling TV, and more. Discover hundreds of thousands of TV episodes and movies, plus fling Amazon Video content to your TV using Second Screen. Enhance your video experience with features you only get from Amazon, including On Deck for watching videos anywhere, ASAP for fast video streaming, and X-Ray to go behind the scenes of your favorite movies and TV shows while you watch. Watch downloaded videos anywhere with a Prime membership, Netflix plan, or Showtime subscription —on a plane, on vacation, in the car, or wherever you don't have a wireless connection. Play ---- Fire s feature instant access to over 600,000 of the most popular free and best-selling games, social media, premium TV and movie provider apps, and so much more. Choose from top titles including Candy Crush Saga, Township, Mobile Strike, and more. Listen ------ With millions of songs from thousands of artists, the Amazon Digital Music Store brings all your favorite music to your fingertips. Music you buy on your Fire is saved to Your Music Library for free, and you can play or download it anytime. Unlock more music with Amazon Music Unlimited, just $7.99 per month for Prime members ($9.99 per month for non-Prime members). Audible offers more than 180,000 titles in audiobooks, including best sellers, romances, thrillers, and much more. ---------- Meet Alexa ---------- Meet Alexa Alexa on Fire s --------------------- Alexa provides quick access to the entertainment you want, including music, games, audiobooks, and more. You can also ask Alexa questions, check your , get news, find sports scores, and even control your smart home. All you have to do is press and ask. One press. Millions of possibilities. ------------------------------------- When connected to Wi-Fi simply press the home button for one second then ask. Alexa will respond to you and will even show visual responses to certain questions. Everyday made easier -------------------- Alexa on Fire s helps make everyday easier. Just press and ask to set alarms and timers, check traffic, your , to-do or shopping lists, and more. You can order millions of items with your voice, such as household and personal care products. Be entertained -------------- Whether you’re looking for your favorite playlist or need a quick joke, you can ask Alexa. Just press and ask for a song, artist or genre, and stream directly over Wi-Fi. Alexa also provides voice control for Amazon Music, Pandora, iHeartRadio, TuneIn, and more. Stay informed ------------- Now you can ask Alexa a question and get an immediate voice response. When you press and ask, Alexa can pull up your Flash Briefing, Wikipedia articles, news, sports scores, and more. Voice control your smart home ----------------------------- Alexa works with devices such as lights, switches, thermostats, and more from SmartThings, Insteon, Nest, ecobee, and Wink. Switch on the lamp before getting out of bed, turn on the fan or change the temperature on your thermostat while reading in your favorite chair, or dim the lights from the couch to watch a movie—just press and ask. ----------------- The best of Prime ----------------- Try Prime free for a month -------------------------- If you haven't tried Amazon Prime in the past, we'll give you a 30-day free trial. Experience what millions of members already enjoy—unlimited streaming of thousands of hit movies and TV episodes, ad-free access to over a million songs, over a thousand Kindle books, and Free Two-Day Shipping on millions of items Unlimited reading on any device ------------------------------- Prime Reading gives you unlimited access to over a thousand books, current magazines, comics, Kindle Singles, and more. With any device – including your phone, , or Kindle – you can read however you want, whenever you want. Stream thousands of movies and TV episodes with Prime Video ----------------------------------------------------------- With Amazon Prime, members enjoy unlimited streaming of thousands of movies and TV episodes at no additional cost, including award-winning Amazon Original series Transparent, top HBO shows like True Blood, Girls, and Curb Your Enthusiasm. No Wi-Fi, no problem—Prime Video downloads ------------------------------------------ Exclusive to Prime members, download thousands of Prime Video movies and TV episodes. Watch downloaded videos anywhere—on a plane, on vacation, in the car, or wherever you don't have a wireless connection. Prime Video offers offline viewing at no additional cost. Over 2 million songs free with Amazon Music ------------------------------------------- Prime Music is a benefit of your Amazon Prime Membership, featuring a growing selection of 2 million songs, always ad-free and on-demand. Unlock more music with Amazon Music Unlimited, just $7.99 per month for Prime members. Add HBO, SHOWTIME and more to Prime ----------------------------------- With Amazon Channels, Prime members can also subscribe to over 100 premium and specialty channels like HBO and SHOWTIME to add and stream—no cable or satellite subscription necessary. Prime members can subscribe to any or all of these channels with a free trial.