What many promise, but few can guarantee is what the loud and
proud Whitesnake have always delivered and with their 12th studio
opus The Purple Album once again their hard core fans are about
to be surprised again by the 'Snake. Recorded & mixed by
legendary frontman and Whitesnake founder David Coverdale with
Co-Producers Michael McIntyre and Snake guitarist Reb Beach and
at Hook City Studios in Reno Nevada, 'The Purple Album' draws on
the songs from the three Deep Purple Mark 3 and 4 studio albums
featuring Coverdale. "Burn", "Stormbringer" and "Come Taste The
Band" . All the songs on the new album are presented as a
respectful tribute to his former colleagues & pay homage to the
band who started him on an amazing musical journey over 40 years
ago that continues today. "Even though we're playing songs I
recorded with Purple over 40 years ago, it has all the classic
Whitesnake elements people who support us have come to expect..."
says Coverdale, "I thought it would be cool to go out, as it
were, the way I came in to this music business." From the opening
track, the incendiary classic 'Burn' through to the sonic
insanity of 'Stormbringer' Yorkshire born David Coverdale brings
his career full circle from when a 21-year-old singer/songwriter
bravely answered a music press ad to become the new lead singer
for Deep Purple in 1973. After leaving Deep Purple in 1976
Coverdale formed the original Whitesnake in 1977, and began a
journey that has taken him from the early heavy blues rock of the
late '70s with albums like 'Trouble', 'Lovehunter 'Ready And
Willing' and 'Come An' Get It through to the explosive hard rock
of the revamped 'Snake sound with the multi-platinum 'Slide It
In' & 1987's self-titled mega-million-selling smash-hit album.
'Whitesnake'. "People have been asking me for many years to
revisit Purple songs…but I always felt like I should be writing
new, fresh Whitesnake songs for the fans." "In 2012 I was told by
a representative of the old Purple management that keyboard
maestro Jon Lord, who had worked with me in Whitesnake, too, had
been diagnosed in with cancer and that Jon's wish on his recovery
would be that we put together a Purple reunion of sorts. I agreed
to be there for him. As we all know, sadly he didn't recover.
After Jon passed away, I felt it necessary to reach out to
Ritchie Blackmore to express the grief at Jon's loss and to
hopefully bury any unpleasant hatchets we'd been throwing at
other for decades. It was during our reconnect that we discussed
the possibility of some kind of a Purple reunion or a
'Blackmore/Coverdale' project. During the time we were talking, I
started listening to our old albums and began working on ideas &
new approaches to suggest, rearranging some of our original
works." Unfortunately, our ideas on the reunion aspect didn't
quite gel, so I respectfully withdrew from further discussions,
though I am happy to say we did bury old animosities and we have
thankfully stayed in touch. It was Coverdale's wife, Cindy who
suggested that he take his ideas & make a new Whitesnake studio
album celebrating his legacy from his time with Deep Purple. "And
that's how it all happened. I discussed the idea with my
musicians & our record company & everyone was very positive. So
it was all systems go for 'The Purple Album'. Coverdale and the
band picked their favourite Purple songs from Mark 3 and 4 and
set to work at Whitesnake's new studio, Hook City in
Reno, Nevada. "It was a shared vision," Coverdale says "Every
member of the band came to the sessions fully loaded with ideas &
talent & helped make this a memorable project for me." "There was
absolutely no intention to compete, or compare with the original
s. We just wanted to play these songs the best we could
and this is how we wanted to play them," says Coverdale. And so
Whitesnake prepares to set sail with "The Purple Album" loaded
with priceless treasures from the three Deep Purple studio albums
Coverdale helped write & produce over 40 years ago.