Omni-Shield Blood n' Guts advanced repellency
Omni-Wick sweat band
Hook and loop adjustment
Designed specifically for anglers, Columbia's Blood 'N Guts visor shields the scorching sun, lets maximum body heat
escape, and resists the stains and scents that find their way into the life of any true fisherman. The visor features
Columbia's Blood 'N Guts fabric treatment, which is specifically built to resist and wash out liquid stains. The
Omni-Dry advanced evaporation sweatband, meanwhile, acts as a wicking shammy to keep the sweat off your brow. Finally,
the visor dries in a flash after accidental dunks. The Blood 'N Guts visor is available in several colors but comes in
one size only.
About Columbia's Garment Technologies
This garment is outfitted with Columbia's Omni-Shield Blood 'N Guts and Omni-Dry technologies. Blood 'N Guts is a
fabric treatment that's specially designed to resist and wash out liquid stains. The treatment provides two lines of
defense. Initial liquid stains bead up and roll off Blood 'N Guts-treated fabric. However, in some cases pressure may
cause some liquid stains to penetrate treated fabric. For stains that penetrate the first line of defense, the Blood 'N
Guts formula also works to release stains with agitation and soap in the washing machine. The protective benefits of
Blood 'N Guts technology may diminish over time due to dirt and wear, but these benefits are easily restored simply by
washing and drying your garment between uses. Proper care of your Blood 'N Guts-treated product will help it perform the
best when you need it the most.
Omni-Dry is the ultimate moisture-management technology for the outdoors. Its superior wicking properties move moisture
away from the body and helps sweat evaporate. During physical activity, increased body temperature causes perspiration.
Normally this results in damp, clammy, and uncomfortable (not to mention unattractive) clothing. With Omni-Dry clothing,
however, moisture is quickly wicked up into the fabric and away from the wearer's skin. The moisture then spreads out
across the surface of the fabric and quickly evaporates. This wicking/evaporation process keeps you cool and the
clothing dry. This not only helps regulate your temperature, but it also prevents chafing and keeps you comfortable all
* Construction: 100-percent polyester Blood 'N Guts peak pique knit
* Accents: 100-percent polyester mesh
* Sweatband: Omni-Dry
* Hook-and-loop back adjustment
About Columbia Sportswear
Founded in 1938, Columbia Sportswear Company has grown from a small family-owned hat distributor to one of the world's
largest outerwear brands and the leading seller of skiwear in the United States. Columbia's extensive product line
includes a wide variety of outerwear, sportswear, rugged footwear and accessories. Columbia specializes in developing
innovative products that are functional yet stylish and offer great value. Eighty-year-old matriarch Gert Boyle,
Chairman of the Board, and her son, Tim Boyle, President and CEO, lead the company.
Columbia's history starts with Gert's parents, Paul and Marie Lamfrom, when they fled Germany in 1937. They bought a
small hat distributorship in Portland, Oregon, and named it Columbia Hat Company, after the river bordering the city.
Soon frustrated by poor deliveries from suppliers, the Lamfroms decided to start manufacturing products themselves. In
1948, Gert married college sweetheart Neal Boyle, who joined the family business and later took the helm of the growing
company. When Neal suddenly died of a heart attack in 1970, Gert enlisted help from Tim, then a college senior. After
that it wasn't long before business really started to take off. Columbia was one of the first companies to make jackets
from waterproof/breathable fabric. They introduced the breakthrough technology called the Columbia Interchange System,
in which a shell and liner combine for multiple wearing options. In the early 1980s, then 60 year-old Gert began her
role as "Mother Boyle" in Columbia's successful and popular advertising campaign.
The company went public in 1998 and moved into a new era as a world leader in the active outdoor apparel industry.
Today, Columbia Sportswear employs more than 1,800 people around the world and distributes and sells products in more
than 50 countries and to more than 12,000 retailers internationally.