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undefinedReview ------ A real 'must have' for anyone thinking of setting up their own business. -- Thames Valley News, July 2005 Inspirational and practical workbook that takes you from having a business idea to actually having a business. -- All That Women Want.com, July 2005 This book really inspired me. It didn't come across as patronising like other books on this topic. Highly recommended! -- Win FM, June 2005 When Anita Roddick recommends reading a book you take notice! An inspiring must-read book for anyone starting their own business. -- Better Business Magazine, July 2005 Synopsis -------- In this practical and comprehensive workbook, Cheryl Rickman, offers a modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you. You'll discover what, with hind, well-known entrepreneurs would have done differently, what their biggest mistakes have been and what they've learnt: Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, Simon Woodroffe and others reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business. You'll learn how to: develop, research and plan "the idea"; design and create the right products and services; define and understand your customers and target audience; secure finance and manage cash flow and accounts; create a winning brand and marketing message; gain and retain customers; achieve competitive advantage; plan, create, launch and promote your website; and manage your business and time. This fresh approach to small business start-up also includes information and recommendations on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success.

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The Small Business Start-Up Workbook: A step-by-step guide to starting the business you've dreamed of

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