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desertcart.com: Advertising Media Planning, Seventh Edition: 9780071703123: Jack Z. Sissors, Roger B. Baron, David L. Smith: Books



| ASIN | 0071703128 |
| Best Sellers Rank | #859,498 in Books ( See Top 100 in Books ) #311 in Media & Communications Industry (Books) #376 in Business Marketing #776 in Advertising (Books) |
| Customer Reviews | 4.3 4.3 out of 5 stars (49) |
| Dimensions | 7.6 x 1.37 x 9.4 inches |
| Edition | 7th |
| ISBN-10 | 9780071703123 |
| ISBN-13 | 978-0071703123 |
| Item Weight | 2.2 pounds |
| Language | English |
| Print length | 496 pages |
| Publication date | August 6, 2010 |
| Publisher | McGraw Hill |
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