Essentials of Services Marketing
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Description
Essentials of Services Marketing delivers streamlined coverage of services marketing topics with an exciting global outlook. With its visual learning aids and clear language, students read less to learn more. For undergraduate services marketing courses .
Specifications
| Dimensions | 20.96 x 2.29 x 26.67 cm |
| Edition | 2nd |
| Isbn 10 | 9810686188 |
| Isbn 13 | 978-9810686185 |
| Item Weight | 1.41 kg |
| Language | English |
| Print Length | 679 pages |
| Publication Date | 10 July 2012 |
| Publisher | Pearson Education |
Reviews
User
Five Stars
like a brand new
User
Five Stars
Good book, basic knowledge but definitely has something everyone can learn. Satisfied me for learning about service marketing.
User
Essential for Marketing Management
I used this book when studying Marketing Management. It’s essential.
User
Four Stars
Great examples and easy to follow
User
Great Price!
Although it is black and white in the preview, the book is actually color! And it is the exact same one required for many classes and it is more than half of the price!It also came much faster than expected, it came here within a week yet I was expected to get it between the 17-24th (so 10 days early!)
User
Five Stars
Book received as stated. Fast shipping!
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