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undefinedThoroughly revised with input and in from many of the hundreds of adopters of the groundbreaking first edition, Scientific American: Psychology continues to set a new standard for the introduction to psychology. Deborah Licht and Misty Hull continue to combine their years of research and teaching ins with the journalistic skill of science writer Coco Ballantyne. Together, they have created an introductory psychology resource that combines print and digital components into a seamless learning experience. The project draws on written profiles and video interviews of 27 real people to help students better understand, remember, and relate to psychology’s basic ideas. Beautifully designed, the printed text is filled with high-interest examples and features, including full-page infographics that help students understand and retain key concepts. Online, additional author-created resources, including scaffolded activities and adaptive quizzes, provide a seamless learning experience for students and a reliable assessment mechanism for instructors and programs. This innovative collaboration between Worth Publishers and Scientific American reflects a commitment to engaging and educating all students, including those who sometimes seem difficult to engage―in the contemporary style of the world’s most respected science magazine. New Media Option Achieve Read & Practice, combining a complete eBook with LearningCurve adaptive quizzing. For more, see New to this Edition.

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