AED 463

Description

Clothing.

Before Phantom fabric, innovation and performance weren’t in the lexicon for surfwear. Boardshorts were made from a heavy material, and gaudy sewn-on graphics were the industry norm. In 2007, this all changed. Bob Hurley’s son and Global Creative Director, Ryan Hurley, and VP of Innovation, Bruce Moore realized they could apply the lightweight, stretchy, water-repellent fabric used by Nike swimmers in the 2004 Olympics to board shorts. After giving a few prototype pairs to Rob Machado, Yadin Nicol and a handful of others on the Hurley team and receiving rave reviews, it was clear they were onto something special. Fast forward to today, and Phantom is recognized worldwide as a trailblazing innovation and the industry standard for performance in the water. Acquired as an affiliate of Nike at the end of 2001, Hurley has a long-standing partnership with the world’s largest and most forward-thinking sports brand in the world. This partnership goes both ways, with Nike’s relentless focus on helping athletes reach their potential benefitting the world’s best surfers (see Phantom). At the same time, the world’s best surfers athletes like John John Florence and Carissa Moore provide a whole new world of ins that might ultimately inform product for Nike athletes both in and out of the water.

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Hurley Phantom Motion Third Reef Boardshorts 28 inch Black

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