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🎨 Keep your color poppin’ and your scalp happy—because your hair deserves the WOW factor!
COLOR WOW Color Security Shampoo delivers a sulfate- and paraben-free, residue-free cleanse that locks in vibrant hair color for up to 20 washes. Its unique blend of gentle Japanese amino acids creates a rich lather while ensuring no heavy silicones or conditioners remain to dull or weigh down hair. Ideal for all hair types, especially color-treated, this award-winning formula promotes a healthy scalp and brilliantly fresh, bright hair with every wash.






| ASIN | B00G1879TU |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #3,573 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #101 in Hair Shampoo |
| Brand | COLOR WOW |
| Brand Name | COLOR WOW |
| Customer Reviews | 4.6 out of 5 stars 6,463 Reviews |
| Global Trade Identification Number | 05060150182105 |
| Hair Type | All, Color Treated, Frizzy, Fine, Thin, Damaged, Dry, Thick |
| Item Dimensions | 1.5 x 2.5 x 4.75 inches |
| Item Form | Liquid |
| Item Weight | 71 Grams |
| Liquid Volume | 2.5 Fluid Ounces |
| Manufacturer | AmazonUs/FEDM1 |
| Manufacturer Part Number | CW210 |
| Material Type Free | alcohol-free, cruelty-free, oil-free, paraben-free, reef-safe, silicone-free, sulfate-free, vegan |
| Model Number | CW210 |
| Number of Items | 1 |
| Other Special Features of the Product | Gentle as water on color-treated hair, this cuticle-closing cleanser ensures color stays first-day fresh & vibrant. |
| Product Benefits | Optimally clean, build-up free results for freshest, brightest color and healthiest hair and scalp. |
| Recommended Uses For Product | Cleanse |
| Scent | Fresh and Clean |
| Scent Name | Fresh and Clean |
| Suitable Hair Color | All Hair Colors |
| Unit Count | 2.5 Fluid Ounces |
N**I
Want soft hair?
This is the best shampoo I've ever purchased. I've been using WOW for years after my cousin sent me Wow for my birthday. The skies opened. Whenever I change out and change back (girls, you know what I mean) I am always amazed at how soft and shiny Wow makes my naturally dry, dull, curly, hair. My scalp feels squeaky clean without feeling dry. So many 'dry hair' products are heavy and leave a nasty buildup.. Not with Wow. It lathers well, rinses easily, smells soft and clean. It's pure heaven! Even if my hair more like Medusa's. A bit pricey but a little goes a long way (and I've got looooong hair) Soooooo Worth it !
A**R
I love this shampoo and conditioner!!
I love this shampoo!!! It is really gentle on your hair and not full of “junk”. My hair does not fall out as much, not dry, and is very shiny and soft! I almost always wash my hair everyday. Highly recommend and a little bit of it goes a long way.
K**X
Great shampoo.
Love this shampoo! It gets your hair clean without stripping your color. I’m so happy it comes in travel size.
L**N
My hair feels clean and happy!
I’ve tried a bunch of shampoos, but this one really stands out. The COLOR WOW Color Security Shampoo leaves my hair feeling super clean without any weird residue or heaviness. It’s sulfate-free, paraben-free, and gentle on my scalp. I color my hair, so I’m always looking for something that won’t strip the color, and this shampoo will not strip the color. My hair looks shiny, feels soft, and stays fresh longer between washes. No buildup or residue Safe for color-treated hair Leaves hair feeling light and clean A little pricey, but worth it for salon-quality results Definitely a keeper in my hair care routine!
A**E
Great for colored hair!
Good Shampoo leaves hair healthy.
C**E
Wow shampoo
I’ve been using the WOW shampoo for a little while now, and I’m honestly impressed. From the first wash, my hair felt cleaner, lighter, and less weighed down. It has a really fresh scent that isn’t overpowering, and the formula lathers nicely without feeling harsh. What I love most is how soft and shiny my hair looks afterward. It helps control frizz, gives my curls/smooth hair (adjust if needed) more definition, and leaves my scalp feeling refreshed. I’ve noticed less shedding and breakage too.
R**A
Try it! You will be pleasantly surprised
I am thrilled with the way my hair feels! Clean but also silky and shiny. I get my roots touched up at the salon every 3 weeks and this has helped keep color “crisp”. The ends are not as faded.
M**A
Shop other shampoo. The are so many better
Ok product. No Wow for me And it’s expensive
Trustpilot
3 days ago
2 months ago