Global 2, Student Edition

by Brand: Cengage Learning

AED 210

Retail Price:AED 480
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Condition: New

Product ID: 664191

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  • Created through a "student-tested, faculty-approved" review process, *GLOBAL, 2E* is an engaging and accessible solution
    to accommodate the diverse lifestyles of today's learners. Introduce students to success in global business today with
    strategic approach and unique coverage found in GLOBAL, 2E. Written by renowned international instructor, author, and
    consultant Mike Peng, GLOBAL, 2E is the first truly global business book to answer the big question, "What determines
    the success and failure of firms around the globe?" This edition blends both an institutional-based view and
    resource-based view throughout every chapter for an unparalleled continuity in the learning process. The book combines
    an inviting, conversational style with the latest research and examples throughout every chapter, including the impact
    on global business made by Japan's recent "triple" disaster and the escalating violence in Libya. A comprehensive set of
    cases from Mike Peng and other respected international experts examine how companies throughout the world, including
    South Africa's SABMiller, China's Pearl River, and India's Tata Motors, have expanded globally. All-new video cases,
    world maps, and unique global debate sections that draw students into cutting-edge discussions help readers view
    business challenges from a truly global perspective. GLOBAL, 2E's comprehensive package, including the CourseMate course
    management system, helps you teach students to become savvy, effective managers within today's global business


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