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Books > Business And Money > Industries > Product: 664191

Global 2, Student Edition

Product Description

Used Book in Good Condition

Imported from USA

Created through a "student-tested, faculty-approved" review process, *GLOBAL, 2E* is an engaging and accessible solution
to accommodate the diverse lifestyles of today's learners. Introduce students to success in global business today with
strategic approach and unique coverage found in GLOBAL, 2E. Written by renowned international instructor, author, and
consultant Mike Peng, GLOBAL, 2E is the first truly global business book to answer the big question, "What determines
the success and failure of firms around the globe?" This edition blends both an institutional-based view and
resource-based view throughout every chapter for an unparalleled continuity in the learning process. The book combines
an inviting, conversational style with the latest research and examples throughout every chapter, including the impact
on global business made by Japan's recent "triple" disaster and the escalating violence in Libya. A comprehensive set of
cases from Mike Peng and other respected international experts examine how companies throughout the world, including
South Africa's SABMiller, China's Pearl River, and India's Tata Motors, have expanded globally. All-new video cases,
world maps, and unique global debate sections that draw students into cutting-edge discussions help readers view
business challenges from a truly global perspective. GLOBAL, 2E's comprehensive package, including the CourseMate course
management system, helps you teach students to become savvy, effective managers within today's global business