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Keep your look fresh with commitment-free semi-permanent color that lasts 28 washes
The healthier way to radiant color with 0% ammonia (Natural Instincts non-permanent Level 2 vs. leading triple-protection permanent)
The #1 semi-permanent hair color (based on unit volume sold)
Made with natural ingredients: coconut oil, aloe, and vitamins
Natural Instincts is Ammonia Free formula, gives you healthier-looking, radiant color and blends away gray in 10 minutes; Color lasts up to 6 weeks
See radiant color, and feel touchable softness after coloring
Our demi-permanent Natural Instincts system with Aloe, Vitamin E, and Coconut Oil; It's proven less damaging
Lasts 28 shampoos
Professional advice from the Clairol experts: If you are not sure which shade to choose start with a lighter shade
Switch to Healthier* Hair Color
The Natural Instincts system is the healthier* hair color indulgence - a non-permanent, ammonia-free formula with aloe,
vitamins, and antioxidants. A perfect recipe for clinically proven healthier color,* the Natural Instincts system has
coconut oil, aloe, vitamins, and antioxidants. And, there are even more reasons to make the switch.
The Science Behind Healthier* Hair Color
Ingredients With Less Guilt, More Gorgeous
Hair, just like skin, is susceptible to environmental factors that attack the proteins in your hair, which can weaken
the hair structure and ultimately lead to breakage. In most cases, this process is amplified when you color your hair.
Our ammonia-free Natural Instincts system with coconut oil nourishes and protects your hair with clinically proven
healthier color.* The antioxidant properties prevent the formation of highly reactive, damaging molecules by helping to
inactivate the metal ions that cause their formation. This leads to predictable color results, and hair that’s actually
healthier-looking than before you colored!
Types Of Hair Color
Nice 'n Easy Perfect 10 Nice 'n Easy Color Blend Foam Nice 'n Easy Root Touch Up Natural Instincts Natural
Number of Shades 24 42 23 18** 23 13
Gray Coverage 100% 100% 100% 100% Up to 50% 100%
Color Type Permanent Crème Color Permanent Crème Color Permanent Crème Color Permanent Crème Color Demi-Permanent
Crème Color Permanent Crème Color
Color Lasts Up To 8 Weeks Up To 8 Weeks Up To 8 Weeks Up To 8 Weeks Up To 28 Shampoos Up To 8 Weeks
Works In 10 min 25 min 25 min 10 min 10 min 10 min
Formula Micropearls for high-gloss color Color Blend Technology for highlights & lowlights Color Blend Technology in
a drip-free foam More shade choices to match any shade Clinically proven healthier* formula with no ammonia
Antioxidants help fight damage
*Natural Instincts non-permanent Level 2 vs. leading Triple Protection permanent Level 3 color crème based on amount of
**Formulated to match any shade