Our Gold Standard Since 1973
Fade-Defying Color plus Shine System
Available In Over 50 Luminous Shades
Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary
shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique
Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning
treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50
luminous shades so you can find your own signature color.