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The Atari 7800 was a sleek and capable videogame console released in 1986. While it had a solid offering of its own games, the 7800 featured a prime system feature: full, built-in compatibility with the Atari 2600. While consoles of the past could play Atari 2600 games through the use of an optional adapter, the 7800 accepted these cartridges right in the main slot and played them without any extra add-ons. The Atari 7800 was originally designed to succeed the Atari 5200 in 1984, but the system's launch was shelved when Atari was sold to new owners who wanted to focus on the computer market instead. The console was, instead, officially launched two years later in response to Nintendo and SEGA entering the US home console market with the Nintendo Entertainment System and Master System respectively. Many of the console's planned features, such as a high score saving cartridge, were never released. With the 7800 launch, Atari put a focus on "budget" gaming, with many games selling for less than $19.99. Because the system was all ready to go back in 1984, most of the launch titles were arcade titles from several years prior. The system was very capable in visuals as seen in games like the bundled Pole Position II. But its sound system lacked: the system designers created a cheap sound chip that could be included in cartridges, but to keep costs low, Atari limited the sound chip in very few titles. With Nintendo locking up third-parties with its two-year exclusivity agreement, Atari also had a hard time convincing third-party companies to produce games for its console – as a result, the company went after the rights to popular games that were available only for computers. Its delayed release, its cancelled peripherals, and a lack of financial backing from the company's new owners all combined to ensure that Atari 7800 would never see any success beyond being a sexier way of playing Atari 2600 titles.