Italian Roast

Starbucks VIA Instant Coffee, Italian Roast, is a game-changer for anyone who loves bold, full-bodied coffee but doesn’t always have time to brew a fresh cup. Here’s what I think after trying it: Flavor: The Italian Roast has a rich, robust taste with a hint of caramelized sweetness and a smoky finish. If you enjoy strong, dark roast coffee, this is right up your alley. It’s one of the best-tasting instant coffees I’ve had—far better than most store brands. Convenience: The individual packets are super easy to use. Just pour one into a cup, add hot water, stir, and you’re good to go! They’re perfect for busy mornings, work, travel, or camping trips. Quality: Made from 100% Arabica beans, the quality is impressive for instant coffee. It tastes pretty close to a fresh-brewed cup, though hardcore coffee purists might notice a slight difference. Packaging: The single-serve packets are convenient and stay fresh, but I wish the outer packaging was a bit more eco-friendly. Price: It’s a little pricier than other instant coffee options, but the flavor and quality make it worth it if you’re looking for something better than the usual. Overall: If you love a strong, flavorful coffee and need something quick and easy, Starbucks VIA Italian Roast is a great choice. Highly recommended for dark roast fans who want premium coffee on the go!

Always fresh and flavorful

The coffee is great, but there is a big issue. This is an Amazon issue. They show a special box for Starbucks Via Instant dark roast coffee. It is a box you can stand up on your counter and there's a little pull-down tab at the bottom, so you can take your coffee packets out from there. THREE TIMES now when I order this coffee (which tastes great) AMAZON has thrown the loose coffee packets in to a plain brown cardboard box, tapped it close, and sent me the coffee in that. Last time I was upset so I called Starbucks and they claimed it was Amazon re-packaging it. When I called Amazon, they had no explanation. It's obviously AMAZON doing this, so I'm warning you in this review NOT to buy it from AMAZON if you want it to come in the packaging it was meant to be in.

I’ve bought this instant coffee several times. I’m not a coffee expert, but this one has a nice aroma and tastes pretty close to what you’d get in a Starbucks store. Of course it’s not exactly like freshly brewed coffee, but for the price and convenience, it really works.

I get the decaffeinated kind and I take it with me on my travels. It doesn't disappoint. It tastes like real brewed coffee

These are great for travel

It's Starbucks dark roast. Very strong flavor/

Just echoing what others have said. I've been buying this for years. It used to come in the Starbucks box, which it no longer does. Also, the individual packets are made of a different material, coffee powder is also much finer and sticks to the inside of the packet. There's no Sell By date on these but there is on the other packets which I still had. Is this an Amazon problem? Hopefully they're not counterfeit.