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This study covers the world outlook for manufacturing sensitized film, sensitized paper, sensitized cloth, sensitized
plates, and toners for photocopiers, laser printers, and similar electrostatic printing devices; toner cartridges; and
photographic chemicals across more than 200 countries. For each year reported, estimates are given for the latent
demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent
share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a
country vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and
across countries, latent demand estimates are created. This report does not discuss the specific players in the market
serving the latent demand, nor specific details at the product level. The study also does not consider short-term
cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and
long-run view, irrespective of the players or products involved.